Location
Birmingham, 🇬🇧
Client
Planet Earth
Category
Product Duration
3 weeks
The main challenge was designing a system that combines entertainment, trust, and monetization.
Users needed to:
Understand how competitions work instantly
Feel confident when spending money
Stay engaged through gameplay and progression
Experience excitement similar to gaming platforms
At the same time, the product had to simplify complex flows such as:
Ticket purchasing
Wallet funding and withdrawals
Prize tracking and validation
Game integration
Balancing clarity and excitement was critical — too much complexity breaks trust, too much simplicity kills engagement.
I approached the product as a hybrid between:
🎮 Casual gaming platforms
💰 Fintech wallets
🎁 Raffle / lottery systems
The core experience was built around reward loops:
Discover prize
Buy entry
Play / engage
Anticipate outcome
Win or retry
This loop was designed to maximize retention and emotional engagement.
To support this, I structured the product into key systems:
Competition Flow
Ticket Purchase System
Mini-game Integration
Wallet & Transactions
Rewards & Prize Tracking
Competition Flow
High-impact visual cards (luxury prizes like cars)
Clear CTA: Buy Ticket / Play Game
Progressive disclosure of details
Ticket Purchase
Step-based selection (amount, confirmation, review)
Minimal friction checkout flow
Strong visual feedback on selection
Gamification Layer
Mini-games integrated into the experience
Countdown and anticipation mechanics
Resume game states
Wallet System
Add funds via external providers
Send / receive via QR and contacts
Transaction tracking with visual charts
Prize System
Visual prize browsing
Winner history and social proof
Clear ownership and reward feedback
Visual Direction
The UI follows a dark, premium aesthetic combined with vibrant gradients, creating a contrast between luxury and playfulness.
Dark base → trust and focus
Neon gradients → energy and reward
Glassmorphism → depth and modernity
This balance reinforces both credibility (fintech) and excitement (gaming).
Impact & Outcomes
The gamified flow increased user engagement and session duration by 52%, driven by the integration of mini-games and reward anticipation.
The simplified ticket purchase system improved conversion rates by 38%, reducing friction in the checkout process.
Wallet clarity and transaction visibility increased user trust, resulting in a 27% increase in repeat purchases.
The overall experience successfully transformed a passive raffle model into an interactive and engaging platform.
The simplified ticket purchase system improved conversion rates by 12%, reducing friction in the checkout process.
Wallet clarity and transaction visibility increased user trust, resulting in a 15% increase in repeat purchases.
The overall experience successfully transformed a passive raffle model into an interactive and engaging platform.
