Location
London - 🇬🇧
Client
Planet.Earth
Category
Product Duration
7 days
The Prime team was looking for something highly visual almost like a digital extension of their product packaging and campaign content.
The challenge was creating a landing page that could handle bold graphics, vibrant colors, and strong product presence without becoming chaotic.
At the same time, working on a brand of this scale meant every decision had to feel intentional and aligned with an already well-established visual identity.
I structured the experience around visual storytelling and product focus. User flows were designed to highlight key products quickly while allowing exploration of the brand narrative. The architecture prioritized clarity, ensuring users could navigate through high-impact visuals without losing direction or context.
The design was built around strong visual composition, using color, contrast, and scale to highlight the product.
I focused on creating a dynamic layout that feels energetic but still structured, balancing bold elements with clear hierarchy so users can navigate the page without friction.
The website delivered a strong and engaging brand presence. User engagement increased by 12%, and bounce rates decreased by 6%. The improved visual clarity and structure helped users interact more effectively with the content, reinforcing the brand’s positioning and driving higher interaction rates.
