Location
Washington - 🇺🇸
Client
Revealize
Category
Product Duration
3 weeks
The hotel carries a strong historical identity, but its digital presence needed to feel equally refined and contemporary. The challenge was to translate a legacy brand into a modern interface without losing its character. I needed to balance elegance, storytelling, and usability while ensuring the experience supports both exploration and booking
I structured the experience around editorial storytelling, allowing users to explore the hotel’s identity before interacting with functional elements. The navigation was designed to prioritize key sections such as rooms, dining, and events, while maintaining a clear and intuitive flow. I focused on organizing content in a way that feels curated rather than overwhelming.
I designed the full website interface and developed it using WordPress. The UI system is built around refined typography, warm tones, and structured layouts that reflect the hotel’s heritage. I focused on visual hierarchy, spacing, and alignment to create a premium and cohesive experience. The implementation followed pixel-perfect standards, ensuring consistency and responsiveness across all devices.
The updated interface elevated the perception of the hotel while improving access to key information such as rooms and amenities.
Early results showed a 10% increase in user engagement and a more consistent navigation experience across key flows.
