Location
Massachusetts - 🇺🇸
Client
Revealize
Category
Product Duration
3 weeks
The Lenox Collection is not just a hotel brand, it is a curated set of historic properties, each with its own identity and narrative. The challenge was to unify these distinct locations into a single digital experience without losing their individuality. I needed to create a structure that communicates heritage, charm, and sophistication, while still allowing users to easily navigate, compare properties, and move toward booking. The main difficulty was balancing storytelling with usability, ensuring the experience feels immersive but never confusing or heavy.
I approached the project with an editorial mindset, structuring the experience to feel like a guided narrative rather than a traditional hotel website. I mapped user flows around discovery, allowing users to first understand the brand before diving into individual properties. The architecture was designed to clearly separate each house while maintaining a cohesive system. I focused on hierarchy, content pacing, and visual rhythm, ensuring that transitions between sections feel intentional. Navigation was simplified to reduce friction, while key actions like booking and exploration remained constantly accessible.
I designed the full website experience and developed it using WordPress, ensuring the final implementation matched the design with pixel-perfect accuracy. The interface is built around refined typography, generous spacing, and a soft color palette that reflects the brand’s heritage. I used a combination of serif typefaces for elegance and structured layouts to create balance and clarity. Imagery plays a central role, with large visual sections that reinforce atmosphere and identity. I also created a modular system to handle multiple properties, ensuring consistency while allowing each location to stand out. Responsiveness and performance were carefully considered to maintain the same level of quality across all devices.
The new experience helped elevate how the brand is perceived online, making it feel more cohesive and intentional across all properties.
The clearer structure improved navigation and made it easier for users to explore each location and move toward booking with confidence.
Early results showed a moderate increase in engagement and booking interactions, while reinforcing the Lenox Collection as a more refined and unified hospitality brand.
